Absolut Van - Summerhouse Cafe

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Client: Absolut India
Design Agency: DesignSmith Pvt. Ltd., New Delhi, India
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Creating a better tomorrow, tonight.

Step into a world where Absolut, the renowned vodka brand, known for its distinctive bottle silhouette and avant-garde concepts, takes centre stage. The vision unfolded in the creation of an immersive rooftop bar installation at the Summerhouse Cafe in New Delhi. This project encapsulates the essence of Absolut's identity – pushing boundaries, embracing the unconventional, and crafting experiences that transcend the ordinary. The iconic bottle becomes a symbol of innovation, transforming a rooftop space into a larger-than-life celebration of creativity and spirits.

Acknowledged by the India Nightlife Convention and Awards (INCA), the Absolut Vodka rooftop bar at the Summerhouse Café was honoured with 2 awards for "Best Open Air Bar" and "The Best Dive Bar".

Brand Identity

The graphic language draws inspiration from the exclusive Absolut Facet limited edition and the vivid colours that define the iconic nature of Absolut Vodka.

The Concept

Embrace the spirit of innovation with our venture into the unconventional world of Absolut Vodka. In line with the brand's larger- than-life philosophy, we decided to revamp a matador van, transcending the ordinary to create more than just a bar – an iconic art piece that steals the spotlight on the rooftop. The narrative of Absolut's distinctive approach, where a mere van undergoes a transformation into an extraordinary symbol of creativity and attention-grabbing allure.